Are Your Shoulders Strong Enough to Carry the World?
Atlas wasn’t just a myth—he was a symbol of unbreakable strength.
Tasked with holding up the heavens, he bore the weight without flinching.
Let me ask you a question…
When was the last time your shoulders really stood out?
I’m not talking about the half-decent pump you get after a workout...
Or how your T-shirt kinda hugs your delts...
I’m talking about broad...
Thick...
Cannonball shoulders that make people stop and stare...
The kind of shoulders that fill out every shirt like you were carved out of granite.
If that’s not what’s happening when you walk into a room…
Let’s be real...
You need to fix it.
Here’s the deal...
Your shoulders set the stage for your entire upper body...
Strong...
Powerful delts don’t just look good...
They make your chest pop...
Your arms look bigger...
And they give you that unmistakable "Alpha" presence.
And guess what?...
You’re about to build shoulders so big and powerful...
They’d make Atlas himself jealous.
This isn’t your typical shoulder workout...
This program is designed to target your delts with a level of intensity that forces them to grow into boulder-sized cannonballs...
We’re talking about 8 weeks of targeted...
Strategic shoulder training that prioritizes growth where it matters most...
Your side delts...
To give you the wide...
Powerful frame that commands respect.
Atlas was sentenced to carry the weight of the heavens on his shoulders…
But you’re going to build the kind of shoulders that could carry the world.
Why The Atlas Shoulder Specialization?
The "Atlas Blueprint" for Shoulder Growth
Forget cookie-cutter workouts. This program is crafted to target your delts from every angle with brutal precision. You’ll hit your shoulders with compound movements, strategic isolation exercises, and advanced techniques designed to force maximum growth.
Side Delts That Dominate
You know that "capped" look on guys who just look bigger than everyone else? That comes from side delt development. We’re zeroing in on this area to make sure your shoulders stand tall and wide, giving your entire upper body that broad, powerful look.
Total Shoulder Assault—4 Days a Week for 8 Weeks
You’ll hit the gym 4 days a week, with 3 of those days focused on smashing your delts from every possible angle. This isn’t just about feeling the burn—it’s about growing the damn muscle. And trust me, by the end of this program, your delts will be screaming for more space in your shirt.
Strength Meets Size
It’s not just about looking good. We’re going heavy. This program blends high-rep volume with serious strength training. You’ll build shoulders that not only look like they could carry the world but actually feel like they can handle anything.
MEET THE COACH
James de Lacey (MSc)
James has spent over a decade working as a strength & conditioning coach in professional and international sport.
He holds a Masters degree in Sport & Exercise Science and has published two scientific journals in the Journal of Strength & Conditioning Research. Safe to say, he walks the talk.
He loves to help people just like you build muscle and realize their strength through his programming influenced by years of testing and experience.
Why Others Love US
Kaz Adams
"James is one of the most knowledgeable and passionate coaches I’ve ever had the opportunity of working with. His understanding and application of the many facets of Strength and Conditioning is beyond comparable. Not only does he bring professionalism and vast experience to novice all the way to elite level, he is also patient and clinical when it comes to coaching. If you get the chance to work with him it will be one of the best opportunities you ever experience."
Lito Angeles
"James de Lacey is, without question, one of the very best strength & conditioning coaches I've come across. His depth of knowledge in strength & conditioning, is exceptional, second-to-none. He conveys his comprehensive knowledge with carefully thought out programs that are sensible and efficient. With that said, I strongly endorse all of James' material to anyone interested in an effective and efficient approach to strength training."
Mona Pretorius
"James is a very knowledgeable coach. His passion and love for training and helping others shows in his coaching, writing, and programs and the results speak for themselves."
Frequently Asked Questions
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