It’s Time to Build a Chest That Feels Like Armor... And Looks Even Better
Ever notice how some guys walk into a room and everyone just knows they’re built like a tank?
It’s not because they’re flexing or trying too hard...
It’s because they have a chest that commands attention...
One that fills out a shirt like a suit of armor.
Meanwhile...
Most guys hit the bench...
Crank out a few reps...
And still walk around looking like they skipped chest day...
Sound familiar?
It’s time to fix that.
If you’re sick of chasing after that elusive chest thickness...
If your upper chest is flatter than your breakfast pancakes…
It’s time to drop the excuses and get serious.
This isn’t your run-of-the-mill, bro-science chest routine.
This is old-school intensity combined with modern muscle-building tactics...
Designed specifically to hammer your upper chest into a thick...
...shelf-like masterpiece.
A chest that pops even when you’re just standing there.Y
You know the look...
Shirts hanging over your chest...
Shoulders wide...
People wondering how you got so damn big.
We’re focusing on the upper chest...
That’s where the magic happens...
The part of your chest that no one else trains right...
But when built correctly...
Turns your entire upper body into a force to be reckoned with.
Why The Battle Ready Chest Specialization?
Relentless Chest Development
A strong upper chest isn’t just for looks—it’s the foundation of your strength. When your upper chest is developed, it gives that “armor plate” look, where your shirt hangs perfectly over your chest. This program prioritizes the upper chest, ensuring you build that solid, muscular shelf that projects power.
Rock-Solid Muscle Density
We’re talking about building a chest so thick it'll look and feel like its carved from stone. This isn’t just about getting bigger—it’s about developing a density and definition that screams power.
Workouts Designed for Real Growth
You’re not here for fluff—you’re here to build real strength. That’s why this program combines heavy compound movements with high-rep sets to push your chest to its limits. You’ll feel the burn, the pump, and see the results as your chest grows thicker and more defined.
Build Strength and Confidence
When your chest is strong, your whole body feels more powerful. This program isn’t just about physical growth—it’s about building the confidence that comes with knowing your chest is ready for anything. You’ll walk taller, lift heavier, and take on challenges with a new sense of determination.
MEET THE COACH
James de Lacey (MSc)
James has spent over a decade working as a strength & conditioning coach in professional and international sport.
He holds a Masters degree in Sport & Exercise Science and has published two scientific journals in the Journal of Strength & Conditioning Research. Safe to say, he walks the talk.
He loves to help people just like you build muscle and realize their strength through his programming influenced by years of testing and experience.
Why Others Love US
Kaz Adams
"James is one of the most knowledgeable and passionate coaches I’ve ever had the opportunity of working with. His understanding and application of the many facets of Strength and Conditioning is beyond comparable. Not only does he bring professionalism and vast experience to novice all the way to elite level, he is also patient and clinical when it comes to coaching. If you get the chance to work with him it will be one of the best opportunities you ever experience."
Lito Angeles
"James de Lacey is, without question, one of the very best strength & conditioning coaches I've come across. His depth of knowledge in strength & conditioning, is exceptional, second-to-none. He conveys his comprehensive knowledge with carefully thought out programs that are sensible and efficient. With that said, I strongly endorse all of James' material to anyone interested in an effective and efficient approach to strength training."
Mona Pretorius
"James is a very knowledgeable coach. His passion and love for training and helping others shows in his coaching, writing, and programs and the results speak for themselves."
Frequently Asked Questions
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